If your organisation is not blogging, you’re losing out on major benefits that corporate blogging can bring.
Corporate blogging is another communications and marketing channel. However, unlike a press release, advertisement in a magazine or a listing in the Yellow Pages, corporate blogs are two-way communications.
This masterclass is a must attend for all corporate bloggers, You will definitely:
• Access real-life case studies from today’s top corporate and business blogs
• Gain solid understanding of what a blog is and why they matter
• Learn to leverage buzz marketing and word-of-mouth
• Find out if blogs are right (or wrong) for your company
• Learn if internal blogging is the ideal way to communicate with top management
• Finally know what geeks mean when they talk about Web 2.0
• Receive hands-on help navigating the pitfalls of setting up a corporate blog
• Decide on the right voice and tone for your blog
• What are the pros and cons of external blogging?
• Should CEOs blog given their busy schedule?
• Identify who would be the right blogger for your company
• Do hands-on exercises to set up and write for a blog
• See real world examples of blog policies that keep employees and employers safe
• Learn to sell your managers and executives on the benefits of blogging
• Speak the lingo of blogging
• Check out the best of today’s blog software tools
• Make money with a blog
• Write effectively as a blogger
• Assess legal loopholes while blogging
PLUS ! Hands-On Activities To Accelerate Your Learning Process on Corporate Blogging!
The Asia Pacific Corporate Blogging Masterclass is primarily intended for:
1) Business executives who recognise the promise of blogs for viral marketing and public relations
2)
Managers who want to improve their organisation's online presence
3)
Professionals who are interested to learn how blogging and search engine optimisation works
These selected group of professionals would hold the following job titles:
• CEOs
• Heads / Managers of Corporate Communications
• Human Resource Managers (Staff Relations)
• Public Relations Managers and Executives
• Marketing Managers and Executives
• Online Managers
• Marketing Managers
• Marketing Communications Managers
• Advertising and Branding Managers
• Web Marketing Managers
• External Relations Managers
• Business Development Managers
• IT Managers
• Intranet Managers
She is the co-founder and creative director of
a Web design company specialising in custom Web solutions for content publishers.
She is also a freelance writer and author.
From 1997 to 2003, she was an adjunct professor at the University of Southern California School for Communication, where she taught in the School of Journalism. Her classes in online publishing took students from zero to Web site in a semester.
Prior to running the Web design company, she worked in the Online Journalism and Communication Program at the University of Southern California (USC), writing curriculum, teaching, and conducting research at the intersection of technology and journalism. She was a senior editor of the Online Journalism Review, the media industry’s only Internet-focused journalism publication. She also spent four years at The Los Angeles Times, one of six editors responsible for launching that newspaper’s Web site. During her time at LATimes.com she established the site’s multimedia lab, which produced ground-breaking Web audio, video and animation. She also launched and edited MetaHollywood, an online-only publication that covered new Hollywood technology and was LATimes.com’s single largest revenue source in 1998.
She earned bachelor’s degrees in Print Journalism and American literature at USC.
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