Upcoming Events
Telecoms Pricing Masterclass
8th – 9th Jun 2009, South Africa
Interested to participate, click here to enquire more!
Why Attend This Workshop?
The course is designed to give the delegate a clear understanding of the following topics:
| 1. |
Pricing evolution and objectives: survival/growth, revenue/cash generation, profit generation, return on investment, network utilization, market skimming, penetration and stabilization, customer loyalty, differentiation, shareholder value |
| 2. |
Influences on pricing strategy options: customer willingness to pay, segment-based pricing, price elasticity of demand, competitive posture, cost levels, competitor pricing, distribution channel, impact on suppliers, regulatory environment, international environment, network or service-based pricing, shareholder expectations |
| 3. |
Pricing options: economy vs. premium pricing, cost-based pricing, value-based pricing, differentiated pricing, skimming and penetration pricing, promotional pricing, price reductions, price increases, price customization |
| 4. |
Bundling options: indivisible bundling, optional bundling, value-added bundling, bundling and regulation
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The workshop will provide you with key concepts and materials on the process of pricing. Participants will work themselves on a case study on price management that incorporates all steps in the pricing process.
Cutting Edge Highlights:
•Define the role of price models and levels within an overall commercial
strategy
•Counter competitive moves without engaging in price wars
•Prepare your price setting and marketing to withstand competitive
activity without needing to change your plans
•Respond to equalising fixed and mobile tariffs
•Maximise revenue from developing markets
•Evaluate the effectiveness of different pricing techniques to achieve
different aims: per unit, bundles, flat rate, free and more
•Strengthen the internal perception of the pricing function
•Exploit the revenue potential of converged and next-generation services
•Forecast price sensitivity and value perception in specific customer
segments
•Setting and monitoring KPIs to evaluate the effectiveness of your price
activity.
Who should attend?
• Heads of Product Development
• Heads of Product Management
• Pricing Directors
• CEOs
• Marketing Directors
• Business Development Directors
• Business Strategy Directors
• Business Analysts
• Price Analysts
• Operations Directors
• General Managers
• Product Managers
• Managing Directors
• Vice Presidents
• Tariff Analysts
• Business Planning Managers
• Heads of Revenue Management
• Financial Analysts
• Senior Marketing Managers
• Business Leaders
• Price managers
About The Trainer
The trainer co-founded his company in May 2002 and has four main areas of operation:
• Profitability analysis: by customer, channel and product
• Regulatory cost modelling: for operators
• Transaction support: pre acquisition due diligence, post acquisition
investment support
• Software development: Dashboards, analysis tools, Ajaga (Mobile Social
Networking)
His company's projects often cover more than one of these areas of operation and recent projects for companies in Europe and Africa, include:
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Project managed the implementation of a customer and channel profitability ABM system for the main mobile operator in Greece in just six months. |
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Detailed due diligence exercises have been undertaken in West Africa, South Africa and Tanzania for mobile operations and for solutions such as VoIP, WiMax and Calling cards. This involved providing an in depth report and recommendations based on, inter alia, interviews with the acquisition target management, staff, clients, competition and government bodies. |
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Desk reports have also been undertaken for a London based client to assist in first stage go/no-go decision making. |
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West Africa: delivered a custom built software solution for an incumbent fixed and mobile operator to, first and foremost, meet their regulatory needs, but also to enable them to undertake profitability analysis. |
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South Africa, implementing an ABC solution across Africa using Oros software, (including subsidiaries in Mozambique and DR Congo). This involved costing all the Business Process and Products to produce accounting separation reports for the regulator. |
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Romania, migrating an existing fixed line operator’s PWC Tele-com-pass (ABC) model for an Eastern European fixed line operator to SAS ABM, using the CVA Telecoms Template. |
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Hungary, building a LRIC model for a mobile operator in a defensive position with the regulator. |
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Interested to participate, click here to enquire more!
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